Hello! I'm Dayana!
Product Designer with a Research-Driven MindsetI. I have previously worked with companies like Clearpoint, Trade Me, Buscapé, LATAM Airlines and Rede.
Hello! I'm Dayana!
Product Designer with a Research-Driven MindsetI. I have previously worked with companies like Clearpoint, Trade Me, Buscapé, LATAM Airlines and Rede.
Hello! I'm Dayana!
Product Designer with a Research-Driven MindsetI. I have previously worked with companies like Clearpoint, Trade Me, Buscapé, LATAM Airlines and Rede.
Portfolio
Delivering actionable insights through competitive research
Creating a replicable competitor evaluation framework to show actionable insights for a leading university in New Zealand.
Delivering actionable insights through competitive research
Creating a replicable competitor evaluation framework to show actionable insights for a leading university in New Zealand.
Delivering actionable insights through competitive research
Creating a replicable competitor evaluation framework to show actionable insights for a leading university in New Zealand.
Empowering job advertisers to find top talent with a candidate database
Creating a replicable competitor evaluation framework to show actionable insights for a leading university in New Zealand.
Empowering job advertisers to find top talent with a candidate database
Creating a replicable competitor evaluation framework to show actionable insights for a leading university in New Zealand.
Empowering job advertisers to find top talent with a candidate database
Creating a replicable competitor evaluation framework to show actionable insights for a leading university in New Zealand.
Improving direct sales efficiency with a tailored management platform
Designing an app to support vendors throughout the selling process, offering stock management, CRM and payment and deliver control.
Improving direct sales efficiency with a tailored management platform
Designing an app to support vendors throughout the selling process, offering stock management, CRM and payment and deliver control.
Improving direct sales efficiency with a tailored management platform
Designing an app to support vendors throughout the selling process, offering stock management, CRM and payment and deliver control.
About Me
Since 2010, I’ve been designing digital experiences with a pragmatic and analytical approach. My passion lies in understanding user behaviour through research, usability testing, and data analysis — translating insights into clear, inclusive, and impactful designs.
I’ve worked across diverse industries, from tech and e-commerce to finance and education, leading UX strategies, building design systems, and mentoring teams. Currently, I’m expanding my skills in front-end development, low-code technologies and accessibility to craft solutions that are not only user-centred but easy to implement and scale.
Let’s design experiences that make sense for people, for business, and for society
01.
Team Player
I love receiving input from the team, this collaboration ensures that I create designs that the entire team believes in and is commited to implement.
02.
Data-driven
I base my design decisions on data, ensuring that I use web analytics, surveys and tests that leads to measurable improvements.
03.
User-focused
I make sure I truly understand the user I'm designing for. I conduct interviews and tests to explore their behaviours, needs, and motivations.
04.
Pragmatic
I’m practical in my approach, balancing creative ideas with real-world constraints like deadlines, budgets, and technical feasibility to deliver efficient solutions.
05.
End-to-end
I thrive when I’m involved in the entire design process, from discovery to implementation, continuously iterating until the product delivers a seamless experience.
Applications
Languages
English
Portuguese
Spanish
Download my resume and check my full experience 🤙
About Me
Since 2010, I’ve been designing digital experiences with a pragmatic and analytical approach. My passion lies in understanding user behaviour through research, usability testing, and data analysis — translating insights into clear, inclusive, and impactful designs.
I’ve worked across diverse industries, from tech and e-commerce to finance and education, leading UX strategies, building design systems, and mentoring teams. Currently, I’m expanding my skills in front-end development, low-code technologies and accessibility to craft solutions that are not only user-centred but easy to implement and scale.
Let’s design experiences that make sense for people, for business, and for society
01.
Team Player
I love receiving input from the team, this collaboration ensures that I create designs that the entire team believes in and is commited to implement.
02.
Data-driven
I base my design decisions on data, ensuring that I use web analytics, surveys and tests that leads to measurable improvements.
03.
User-focused
I make sure I truly understand the user I'm designing for. I conduct interviews and tests to explore their behaviours, needs, and motivations.
04.
Pragmatic
I’m practical in my approach, balancing creative ideas with real-world constraints like deadlines, budgets, and technical feasibility to deliver efficient solutions.
05.
End-to-end
I thrive when I’m involved in the entire design process, from discovery to implementation, continuously iterating until the product delivers a seamless experience.
Applications
Languages
English
Portuguese
Spanish
Download my resume and check my full experience 🤙
About Me
Since 2010, I’ve been designing digital experiences with a pragmatic and analytical approach. My passion lies in understanding user behaviour through research, usability testing, and data analysis — translating insights into clear, inclusive, and impactful designs.
I’ve worked across diverse industries, from tech and e-commerce to finance and education, leading UX strategies, building design systems, and mentoring teams. Currently, I’m expanding my skills in front-end development, low-code technologies and accessibility to craft solutions that are not only user-centred but easy to implement and scale.
Let’s design experiences that make sense for people, for business, and for society
01.
Team Player
I love receiving input from the team, this collaboration ensures that I create designs that the entire team believes in and is commited to implement.
02.
Data-driven
I base my design decisions on data, ensuring that I use web analytics, surveys and tests that leads to measurable improvements.
03.
User-focused
I make sure I truly understand the user I'm designing for. I conduct interviews and tests to explore their behaviours, needs, and motivations.
04.
Pragmatic
I’m practical in my approach, balancing creative ideas with real-world constraints like deadlines, budgets, and technical feasibility to deliver efficient solutions.
05.
End-to-end
I thrive when I’m involved in the entire design process, from discovery to implementation, continuously iterating until the product delivers a seamless experience.
Applications
Languages
English
Portuguese
Spanish
Download my resume and check my full experience 🤙
Get in Touch
Send a message to dayana.kawai@gmail.com or add me on LinkedIn